Mossimo - from humble beginnings to global success

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28 Nov 2014 David Marshall 0 Comments

Armed with an infallible entrepreneurial spirit, Mossimo Gianulli began making beach volleyball shorts which he sold along Newport Beach, California. The shorts became so popular he made the passionate decision to fully invest and strategically develop his dream to bring quality surf and street wear to the world, and thus Mossimo Inc was born.

Mossimo Clothing

BEGINNINGS, GROWTH, CHANGE

From humble beginnings Mossimo the brand grew in popularity to become a symbol of youth culture in California and beyond. By selling exclusively to surf shops, come the end of Mossimo's first year of production the company grossed 1 million dollars and in 1996 became a listed company.

In 1991, Mossimo expanded the line to include sweatshirts, knits and sweaters and by 1995, the collection included women's clothing and men's tailored suits and after only eight years in production, Mossimo had grown into a multi-million dollar lifestyle sportswear and accessories company, with its products sold all over the world including the USA, Australia, Europe, Japan and New Zealand.

The story of Mossimo is one of ongoing success and despite a decline in profitability and street credibility in 1996 the brand has emerged re-injected and infused with a new energy and distribution focus.

Giannulli Mossimo

Mossimo explains the change clearly "From 1987 to 1996, we were on an absolute roll. Tons of profit, tons of growth… but we needed a stronger infrastructure to keep up." The answer for Mossimo was to take up a product licensing agreement with a large multi national company, one capable of sustaining growth and meeting demand.

Enter Target with its global range of stores where consumers the world over can find Mossimo branded items that are stocked and sold exclusively through the chain.

Mossimo -fashion2

INNOVATION | FLEXIBILITY | ENTREPRENURIAL SPIRIT

Like Mossimo, Image Label Systems are a global business. Our integrated supply network covers 90% of Australasia's apparel sourcing regions.  Through our Asia Pacific connections and our partners in the US and Europe, we provide label and packaging solutions to a wide range of businesses, from small brands through to major international brand names like Mossimo.

The relationship we have developed over the years with Mossimo is grounded in an innovative and flexible approach to business operations.

 

Customer Service

For us creative product design and adherence to brand integrity is of paramount importance and we see our operating business model as the perfect catalyst, it combines the 'on the ground' control of a large organisation with the entrepreneurial culture and flexibility of a smaller enterprise.

Again, looking back at the rise to fame of Mossimo there are similar threads that run true for both - entrepreneurial spirit, flexibility and the all important ability to change. 

PRODUCTION | SUPPLY | BILLING

Of equal importance to flexibility is the required understanding of uniqueness. We understand that no two businesses are exactly the same. 

It is therefore of great importance that we take the time to get to know your specific requirements and create solutions that work for you. 

The transition of Mossimo into a multi-license product agreement brings with it unique and specific requirements and with the combined skill and competency of our product design, our technical skill and our production experience allows us to consistently deliver high product results.

Our people on the ground across Asia and the Pacific are what make the difference.  We speak the local language, understand the local business culture, and deliver solutions that work for you. Customisation is a crucial part of what we do. It is the operational and visible end of our focus on flexibility and uniqueness. We develop customised solutions that recognise your needs whether they are based on delivery, supply chain demands, design or billing. 

At Image Label Systems it is imperative that our operating processes meet and if not exceed industry quality standards and just as Mossimo developed out of an affinity and reflection of California based surf and street style, we have developed and continue to grow with ethical standards of operation and conduct that we, in equal measure, expect our manufacturing partners to comply with. 

COMMUNICATION | MANAGEMENT | RELATIONSHIPS

In conjunction with ethical standards of operation we also measure our success on the quality and strength of the relationships we build and not based solely on the products we create. 

Communication and careful management is therefore a significant part of what we do and a required level of care is applied to each and every project and client we engage. 

Our e-business solution, LabelNet®, lets you view your label and packaging portfolio and place orders on-line, wherever and whenever you choose to do business. And LabelNet® caters for the full range of supply chain variables we manage every day, including your chosen billing options, and multiple currencies and points of production. 

One _step_

At Image Label Systems, we work with companies of all sizes. 

Whether you are a large industry player or a small boutique business we recognise the importance of meeting your unique needs and we do this though careful and strategic focus on flexibility, collaboration and communication, all of which culminates in the delivery of a successful end product. 

For more information on how we can assist you in your moment of change, growth or development, simply visit our website for more information.

 
 
 

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Image Label Systems specialises in label and packaging solutions that communicate branding and item specific information, and carry RFID, barcode, antitheft and product tracking devices from source to point of sale.

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