Armed with an infallible entrepreneurial spirit, Mossimo
Gianulli began making beach volleyball shorts which he
sold along Newport Beach, California. The shorts became so popular
he made the passionate decision to fully invest and strategically
develop his dream to bring quality surf and street wear to the
world, and thus Mossimo Inc was
BEGINNINGS, GROWTH, CHANGE
From humble beginnings Mossimo the brand grew in popularity to
become a symbol of youth culture in California and beyond. By
selling exclusively to surf shops, come the end of Mossimo's first
year of production the company grossed 1 million dollars and in
1996 became a listed company.
In 1991, Mossimo expanded
the line to include sweatshirts, knits and sweaters and by 1995,
the collection included women's clothing and men's tailored suits
and after only eight years in production, Mossimo had grown into a
multi-million dollar lifestyle sportswear and accessories company,
with its products sold all over the world including the USA,
Australia, Europe, Japan and New Zealand.
The story of Mossimo is one of ongoing success and despite a
decline in profitability and street credibility in 1996 the brand
has emerged re-injected and infused with a new energy and
Mossimo explains the change clearly "From 1987 to 1996, we were
on an absolute roll. Tons of profit, tons of growth… but we needed
a stronger infrastructure to keep up." The answer for Mossimo was
to take up a product licensing agreement with a large multi
national company, one capable of sustaining growth and meeting
Enter Target with its
global range of stores where consumers the world over can find
Mossimo branded items that are stocked and sold exclusively through
INNOVATION | FLEXIBILITY | ENTREPRENURIAL SPIRIT
Like Mossimo, Image Label Systems are a global business. Our
integrated supply network covers 90% of Australasia's apparel
sourcing regions. Through our Asia Pacific connections and
our partners in the US and Europe, we provide label and packaging
solutions to a wide range of businesses, from small brands
through to major international brand names like Mossimo.
The relationship we have developed over the years with Mossimo
is grounded in an innovative and flexible approach to business
For us creative
product design and adherence to brand integrity is
of paramount importance and we see our operating business model as
the perfect catalyst, it combines the 'on the ground' control
of a large organisation with the entrepreneurial culture and
flexibility of a smaller enterprise.
Again, looking back at the rise to fame of Mossimo there are
similar threads that run true for both - entrepreneurial spirit,
flexibility and the all important ability to change.
PRODUCTION | SUPPLY | BILLING
Of equal importance to flexibility is the required understanding
of uniqueness. We understand that no two businesses are exactly the
It is therefore of great importance that we take the time to get
to know your specific requirements and create solutions that work
The transition of Mossimo into a multi-license product agreement
brings with it unique and specific requirements and with the
combined skill and competency of our product design, our technical
skill and our production experience allows us to consistently
deliver high product results.
Our people on the ground across Asia and
the Pacific are what make the difference. We speak the
local language, understand the local business culture, and deliver
solutions that work for you.
Customisation is a crucial part of what we do. It is the
operational and visible end of our focus on flexibility and
uniqueness. We develop customised solutions that recognise your
needs whether they are based on delivery, supply chain demands,
design or billing.
At Image Label Systems it is imperative that our operating
processes meet and if not exceed industry quality standards and
just as Mossimo developed out of an affinity and reflection of
California based surf and street style, we have developed and
continue to grow with ethical standards of operation and conduct
that we, in equal measure, expect our manufacturing partners to
COMMUNICATION | MANAGEMENT | RELATIONSHIPS
In conjunction with ethical standards of operation we also
measure our success on the quality and strength of the
relationships we build and not based solely on the products we
Communication and careful management is therefore a significant
part of what we do and a required level of care is applied to each
and every project and client we engage.
Our e-business solution,
LabelNet®, lets you view your label and packaging portfolio and
place orders on-line, wherever and whenever you choose to do
business. And LabelNet® caters for the full range of supply chain
variables we manage every day, including your chosen billing
options, and multiple currencies and points of
Label Systems, we work with companies of all sizes.
Whether you are a large industry player or a small boutique
business we recognise the importance of meeting your unique needs
and we do this though careful and strategic focus on flexibility,
collaboration and communication, all of which culminates in the
delivery of a successful end product.
For more information on how we can assist you in your moment of
change, growth or development, simply visit our website
for more information.