There is a saying "sometimes
small things have big meanings" and this is particularly fitting
when applied to
garment tags. Tags are
designed and created to reflect the quality of a product and as
such they carry, contained within their small confines the essence
and delivery of brand imagery.
With a big meaning carried
on a small platform, it is increasingly important for clothing
manufacturers to get the brand imagery of garment tags 'just right'
and achieving this requires expertise.
That's where Image Label Systems
is able to deliver expert
advice and garment tag options to create distinctive labels that
deliver on brand imagery.
We compiled a series of questions geared at delivering expert
guidance and a greater understanding of tag importance in the
garment production process.
Executives at Image Label Systems
fill us in on retail branding and how labels and tags reflect and
promote brand imagery.
How important are labels and tags in brand imagery?
Regardless of the type of tag or label you apply to your
garment, the presence and delivery of brand imagery will be
inherent within it. However, there are qualities and benefits that
vary dependent on the tag or label you choose and are based
primarily on location or durability.
Woven labels hold a unique degree of authority; they carry the
brand imagery for the life of the garment, so are an important
element in the promotion of brand awareness. Sewn inside the
garment, a woven label acts as a constant display of your brand's
signature. It is the main reference point on a garment, the place
people universally know to go to for brand, size and care
Swing tags are removed before the buyer wears the item for
the first time
Printed brand labels and
transfers, while designed to stay on the garment will fade and wear
off over time
Regardless of the tag chosen there is one running theme amongst
them all and that is consistency.
The brands that Image Label Systems
work with demand consistency no matter where in the world the
product is manufactured and/or sold. Consistency is hugely
important and labels must deliver on this.
To ensure consistency and quality, Image Label Systems deliver a
final label as created in the collaboration process that will be
manufactured to exacting quality international standards, that
ensures consistency across multiple supply chains and locations.
Brand identity is always top of mind, respected, presented and
consistent no matter where the final point of sale may
Are garment tags generally an integrated part of the garment
Yes. If we take the example of men's shirt we can see how
integrated it actually is. With men's shirts the neck panel is made
first and the very second step in the process is to sew in the
woven label, the remainder of the shirt is then finished and
additional tags like hang tags with pricing and other information
are added in the final stages.
woven label, for its integration, must be of high quality
construction and deliver a comfort based finish. An uncomfortable,
itchy or scratchy label is a nuisance, and some consumers may
remove it. Image Label Systems create woven labels that are of the
highest finish and construction so as to avoid the 'itchy feeling'.
Additionally, woven labels are designed to be more easily and
readily sewn into garments.
How important is the use of language in garment tags?
Labels are becoming more multilingual, in part due to the
diversified production process - design in one country,
manufacturing in another and distribution in many. At Image Labels
we recognise this growing, globalisation trend along with the fact
that multi-language labels must translate perfectly to provide a
Translation errors can be detrimental to a brand's image.
Washing instructions for example must translate perfectly, if they
don't, brand image could become tarnished. Image based
instructional labels can ease language variations, with a growing
global recognition of certain images representing certain
At Image Label Systems
we recognise the importance of
language translation and work with the language or image based
requirements of the various and globally diverse companies we work
What ranks as the most important attribute of a good garment
Based on the needs of the brands we work with we would say -
consistency and quality.
Consistent branding across all channels and unique garment
labels are hugely importance to a brand's image. This is nowhere
more evident than in the trend for some consumers to purchase
primarily based on brand name and brand recognition.
A low quality label, on a high quality garment, can negatively
affect the overall perception of the brand and potentially diminish
its value. A badly created label is noticeable for its bad
construction, while on the other hand a high quality hang tag will
allow consumers to easily recognise and find their favourite brands
and then within the same tag find their size and the
How important is collaboration and a sense of partnership?
Systems works with a diverse range of international
manufacturers. From Mossimo,
to Dion Lee for
Target, we operate as a global business with an integrated
supply network across 90% of Australasia's apparel sourcing
We provide label and packaging solutions throughout Asia
Pacific, with joint ventures in the US, and our Euro Zone partners.
We work with a wide range of businesses, from the small
'boutique' through to major international brand names.
For us and the partnerships we create, there are fundamental and
processes inherent in all that we do and include:
Innovative and flexible business solutions
Creative product design
A business model that combines 'on the ground' control of a
global player with the entrepreneurial culture and flexibility of a
Collaboration at all points along the idea, prototype and final
product delivery lines
We recognise the importance of flexibility, collaboration and
communication when delivering label and tag solutions for your
brand focused garments. With brand identity being of huge
importance, you can feel confident in our understanding of what
that means and what value that carries for your brands
For more information on how we can deliver a successful end
product for you and promote your brand identity, visit our