Social media has a unique
way of bringing people together. As platforms, they allow us to
connect, not only with those we know; but also with those who share
a common area of interest.
This is how we came to collaborate with a recent client - Georgia Alice.
Christchurch born Georgia Alice
Currie heads this growing brand with an enviable list of
celebrity clients, endorsements and industry awards. A lot can
be said about the good fortune of having celebrity clients like Solange
Knowles, who wore a Georgia Alice dress to NYFW and a picture
of Solange in that dress was later Instagramed by Beyoncé to
an audience of millions.
Georgia Alice came to us when the brand was in search of a
supplier of apparel branding
products, specifically, labels, size labels, care labels, swing
tags and button envelopes. Image Label Systems
had been recommended as a possible supplier via Georgia Alice's
Georgia Alice was in the
process of selling into a market based on simple yet luxurious
garments, with sales both online and in stores. Due to this focus
on local and global markets, her apparel branding became unique
with specific requests and specialised products.
At Image Label
Systems we work with a broad base of businesses -
some are new start-ups, others are well established and household
brands. The way we approach each client is with an individual plan
and process as each client's needs differ greatly.
After initial concept meetings to determine requirements the
development process begins.
What does the development process involve?
Typically, a range of pictures, samples of existing products and
rough ideas are transformed into individualised conceptual artwork
for the client, which is then tweaked and adjusted to obtain the
We finalise the development
process by sampling with an aim to ensure the finished product is
exactly as the client envisaged.
The sampling process is therefore a big part of what we do and
something we recommend. It gives the client the ability to amend or
alter their original designs prior to committing to full
It is this collaboration that ensures we are all on the same
Tight deadlines often
feature throughout programme developments, with labels or trims
regularly being one of the final considerations in a
This means that we often operate within a very tight timeframe
and this helps us to keep an understanding of our client's own
production timelines in front of mind. We are aware that if
timelines waiver, we may put our clients garment programme,
development or roll-out into jeopardy.
Keeping client needs at the forefront of our minds has always
yielded positive results and Georgia Alice was no exception. The
range produced looked fantastic and worked seamlessly in
combination with the brand's garments, to positively enhance and
further grow this exceptional brand.
What's unique about Georgia Alice?
Georgia Alice and the
brand's overall needs, encapsulated for us a range of elements
- rapid advances in communication methods and the power of
- the passion of a new business starter to succeed
- the need for a solid range of our general product offerings
The way we communicate with our clients is changing, but this is
often dependent on their use and awareness of technology.
At present we are dealing with a number of new clients who are
either just starting in business or are very new to it. Many are in
their late teens or early 20's and the use of social media is very
significant and powerful with this group.
Testament to this is the
large amount of communication that is moving away from traditional
methods towards preferred platforms like Facebook and Instagram,
backed up by email and phone if necessary.
We also have a proportion of
our client base who don't have or don't want access to computers or
the latest technology and we still transact business in some areas
completely via the phone and fax.
This diversity of approach goes to illustrate our responsibility
to understand our clients' needs and to continue to make it as easy
as possible to communicate with them - no matter what technology is
New Client - Development Process - End Result
The way we approach a new client account is through
collaboration. The value we deliver begins at a conceptual level,
progresses through to product design, followed by sampling and
Image Label Systems is a one stop
shop for all branding and clients like Georgia Alice with a mixture
of unique requirements, benefited from our broad range of
offerings, our focus on collaboration and our results.
No matter what the need or how 'out of the ordinary' a request
may seem, we will do everything we can to source that item or find
The approach may differ, but the intention remains the
Our clients' needs vary - some may require any one of our broad
range of offerings, others may need something a little more
This provides a challange
for us to find a balance that delivers a consistently high standard
across our offerings but also maintains the capacity to develop new
products or methods as the need arises.
Additionally, we need to communicate the diversity and options
available to all our clients. The best way to do this is by example
and the success of brands
like Georgia Alice reflects positively on the
elements we deliver for them.
To find out more about our
products and how we can help with your garment branding,