Fashion operates in a global
market and clothing labels are one of the essential branding tools
critical to helping your brand stand out from the crowd. The type
of label you choose to use, or the combination of labels you use,
each hold their own unique benefits and as with anything there are
Woven labels are sewn inside the garment just below the collar
and act as a constant display of your brand's signature. It is the
main reference point on a garment that people universally know to
go to for brand and often size and care instructions. For this
reason they are a very important part of your overall marketing,
brand awareness and garment branding.
What your brand needs: Durability to last the life of the
Woven labels hold a unique degree of authority; they carry the
brand imagery for the life of the garment, so are an important
element in the promotion of brand awareness. Swing
tags in comparison, are removed before the buyer wears the
item for the first time and printed brand labels and
transfers, while designed to stay on the garment will fade and wear
off over time.
Manufactured in much the same way as any fabric, woven
labels are created using weaving looms that integrate warp
and weft yarns together from an electronic design or
For their durability and quality, woven labels remain the option
of choice when maintaining or promoting brand identity, and as an
essential element of garment success, they are a tactile, enduring
and visually attractive option. Available in a range of yarn shades
and weave quality like satin, taffeta and damask, woven labels are
finished to a high quality standard.
Making the Brand concept a reality
If you are considering woven labels as a means to promote your
brand identity, Image Label
Systems are capable of bringing your concept to life
through a product development process that reflects our almost 40
year's experience in manufacturing woven labels.
Combine this with our desire to successfully blend design,
creativity and product functionality together and it's a time
weathered, winning combination that's hard to beat.
Developing the right label for your needs
Collaboration is key to what we do. It is equally applicable to
the woven label process, which begins with identifying your graphic
and functional needs and includes a focus on the appropriate yarn
shades, weave quality and label finish.
The final product
'brief' is then illustrated in the form of finished artwork. This
two dimensional representation shows what the label will look like
and provides the basis for samples and prototypes.
Once a final version is decided upon your woven labels will be
manufactured to exacting quality standards, ensuring consistency
across multiple supply runs and locations; brand identity is well
respected and presented with consistency no matter where the final
point of sale may be.
Minimalism has been a long recognised focus in
woven labels designs incorporating soft, natural
shades, clean lines of content and high definition (low denier)
yarns, into a gentle and understated design.
Due to the collar location of woven labels soft, subtle textures
tend to work best and damask weaves deliver the feel better than
any other and allows for more intricate detail and delivers a 'high
At Image Label Systems, we work with
businesses of all sizes in all locations.
We recognise the importance of flexibility, collaboration and
communication when delivering a successful end product. When brand
identity is encased in the product we create for you, you can feel
confident in our understanding of what that means and what value
that carries for your brand success.
For more information on how we can deliver a successful end
product for you and promote your brand identity, visit our website.