You will know the importance of
managing your brand as it develops, and for the most part you
can control your customer's experience, in the way you communicate
and deliver on your brand strategy.
An effective brand
strategy gives you an edge in the increasingly competitive industry
of fashion, and what you communicate visually can be used to
capitalise on the marketing opportunities that
brand recognition offers.
To put it simply - brand recognition is your promise to your
customers, as it gives them an indication of what they can expect
from your product.
Creating standards for your product needs to be consistent.
Swing tags and clothing labels are one way you can label and
brand your product and this is where we can help you. The range of
label designs we work with, is varied to suit a number of
applications, purposes, budgets and brand expectations.
How can you do this and maintain quality control over your
As a new business, your volume will more often than not, be
With small volume orders comes higher development costs, and as
a new business your budget may be limited, so you want to keep your
clothing label solution costs to a minimum.
Choosing a supplier can make or break your business in multiple
ways. Choose the wrong partner to work with and your branding could
turn out to be a poor and costly experience.
labels are the face your brand presents to the world, and
getting it right the first time will depend in part, on the ability
to translate your brand through product packaging.
First impressions make
lasting impressions, and in the hugely competitive world of
fashion, you don't get a second chance. To ensure success, your
marketing strategy needs to incorporate top quality product labels
as the building blocks of your brand identity.
There are many factors that you need to take into account when
sourcing a new supplier for your brand's labelling solutions.
One of the biggest factors our clients say they will not
compromise on, is the consistency of quality and brand value.
Ensuring representation of your brand imagery across all your
retail product lines is a significant consideration.
As an emerging young entrepreneur you may not understand the
confusing and complex world of labels and packaging - this is where
we can help you.
What do you want from your packaging partner?
You want your products to attract attention on the shelf and at
the same time instil confidence in your customers. You want them to
identify with your product or brand and to be able to differentiate
from your competitors, as well as communicating the benefits and
uses, along with enticing customers to purchase your products.
You may have a successful product that performs well in the
marketplace, but if you can't find a way to produce the packaging
cost-effectively, your product will suffer.
Quality impression is an extremely important part of the sales
requirement and even if your product is high-end, unless branding
matches in quality and perceived value, it could be considered to
be of low quality.
Don't fall into the trap of using cheap construction or outdated
technology as this can damage your brand.
At Image Label Systems we use a collective approach, and this
enables us to address the individual complexities your brand faces.
We understand that flexibility and agility are paramount to brand
control and quality, and will work with you in a collaborative way
to achieve your goals.
Keeping costs down is achievable
Launching a new brand
is expensive, and we understand a new business owner not wanting to
pay premium prices for your branding solutions. We believe in
being as fair as possible in giving our new customers competitive
prices - prices that might be more in line with the bigger, more
It's our way of working with you on a personal level, getting to
know and understand your individual requirements.
When you combine your
packaging and label sourcing with Image Label
Systems we will ensure consistency in the representation
of your brand imagery across all your retail product lines.
Technology is changing the future of fashion
Technology has played a major part in changing the shopping
habits of consumers.
As the wave of technology has swept its way into the world of
fashion, it is revolutionising the way we relate to clothes.
Customisation, as a result of technological advancements, is now a
standard area of business operations.
In today's market, customers' expectations have changed from
service to experience.
This expectation means for many businesses to compete
effectively, they need to go above and beyond the call of duty to
impress customers and exceed their expectations. You can achieve
this by delivering a complete brand experience that surpasses
competitors, and morphs into the complete experience.
We have seen many major changes over the years in garment labels
and packaging solutions, and have adjusted our position in the
market to assist our clients negotiate their way through these
Our customers associate us with innovative and flexible business
solutions and creative product design. We deliver results via a
business model, that combines an 'on the ground' control of a
global player, with the entrepreneurial culture and flexibility of
a smaller enterprise.
We are a global
business with an integrated supply network across 90% of
Australasia's apparel sourcing regions. Through our Asia Pacific
footprint, our joint venture in the US, and our Euro Zone partners,
we provide label and packaging solutions to a wide range of
businesses, from small 'boutique' brands through to major
international brand names.
If you're looking for
custom label and packaging solutions that create a
great experience for your customers and give you consistent
branding across all channels, come and
talk to us.
Creating memorable experiences for your customers, who will be
delighted to share that experience with others, will help to build
your brand and attract new customers.