Technology is become smaller and more powerful almost on a
monthly basis, and the clothing industry is starting to take
notice. Fashion designers are incorporating technology into their
creations, and wearable technology is now widely available across
the board, from overcoats to underwear.
This new trend in synergy can be categorised into two different
groups: function and fashion. It's either for a specific
purpose (fitness apps for example) or it's an experiment in
A great example of how fashion and technology are now becoming
intertwined was back in May in New York. The Metropolitan Museum of
Art held an exhibition entitled
Manus x Machina: Fashion in an Age of Technology. The
exhibition explored the relationship in fashion between the
man-made and the machine-made.
Adding technology to clothes can also be life-saving. A Scottish
student from Strathclyde University in Glasgow created a personal
alarm that could ensure attack victims received speedy help and to
boost conviction rates.
Rebecca Pick came up with the idea after hearing about a
fellow student who had been attacked near her home.
While there are plenty of apps out there that help you stay
safe, it's not always possible to get to your phone in an
emergency. Taking inspiration from wearable technology, Rebecca
went with a design that lets you clip the alarm onto a bra strap or
belt - making it easier to get to. The device connects to a central
monitoring station, which sends the police to your GPS location and
record what's happening for use as evidence in court.
This marriage was also explored on the catwalks and runways of
fashion shows throughout the year, with designers opting to use
digital and technological modes of production alongside traditional
methods. This was epitomised when Star Wars actress Lupita Nyong'o
wore a dress covered with LED lights, which changed patterns as she
walked. The lights were programmed by young female programmers who
are part of Google's Made with Code
Japanese retailer Uniqlo has created a range of fashionable
basics that respond to temperature.
Heattech, the material can retain heat if too cold, or cool
your body down if it senses you are too hot. If lost in the woods
you can fight off hypothermia, or during exercise, it can prevent
you from overheating - two possible life-saving situations.
There are many different designers who have now incorporated
phone charging into their garments. Fashion designer
Adrien Sauvage teamed up with Microsoft to create the world's
first pair of phone-charging trousers. The Chinos have a Nokia
charger in the pocket which uses an electromagnetic field to charge
Since then many others have joined the party, with the likes of
Joe's Jeans and
Hiral Sanghavi releasing clothes that can charge your phone by
simply being in the pocket.
The future of fashion and technology seems to be in 3D
Designer Iris van
Herpen is at the forefront of fashion and technology, and was
one of the world's first fashion designers to use 3D printing
technology in her work. Larger brands like
Nike have also started using 3D printing, reportedly cutting
production costs by 50%.
As 3D printers become more and more affordable, the future of
apparel will become more about customisation. Consumers will be
able to download designs, and tweak them to suit their exact needs,
both in look and size, before printing.
Image Label Systems will always be at the forefront of
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LabelNet® is the perfect example of how we stay ahead of the
curve when it comes to technology and fashion.
us today if you have any questions.