For such a small country, New Zealand has had more than its fair
share of international success.
From the world dominating All Blacks to the record Oscar-winning
Peter Jackson, there are few areas where Kiwis aren't punching
above their weight, and the fashion industry is no exception.
These five players in the fashion world are currently setting
the industry on fire, making a name for themselves globally, and
once again showcasing New Zealand's talents to the rest of the
Fashion sense runs in the Wickstead family, with Emilia's Mother
Angela, starting her own fashion business with a boutique in
As stylish as Parnell is, if
you want to study fashion, then go directly to the source, and at
the age of 14, Emilia moved to Milan with her mother.
It was onto London after that, where she studied fashion design
and marketing at Central Saint
Martins Art School. Internships in New York with Giorgio
Armani and Vogue magazine followed soon after.
At the age of 24, her boyfriend gave her £5000 to start her
own business, and she was soon making made-to-measure pieces
for London's high society.
Still based in London, she had her first showing at London
Fashion week in 2012, with her style described as "graceful",
"understated elegance" and her choice of colours as "pretty but not
Madeleine Harman and Jessica Grubiša
Madeleine Harman and Jessica Grubiša are two fashion designers
living and working in Auckland, having met while studying fashion
design at Whitecliffe College of Arts and Design.
In 2014, both designers joined their respective labels together,
fusing two very different styles to create the Harman
In 2016, the two best friends were chosen as Mercedes-Benz
Presents Designer, the prestigious accolade that recognises the
best and brightest fashion designers around the world.
Harman Grubiša's entrepreneurial success and timeless, classic
design appeal, has rendered it one of New Zealand's most exciting
new fashion labels. The brand presented its 2017 Autumn/ Winter
collection as 'Mercedes-Benz Presents Harman Grubiša' at the August
2016 New Zealand Fashion Week.
New Zealand needs to be careful with Georgia Currie - much like
Crowded House, Russell Crowe and the flat white, Australia is
trying to claim her.
Born and raised in Christchurch, the up and coming designer
moved to Sydney when she was 16 to study ballet. It was here that
she discovered her love of fashion.
Her label, Georgia Alice, started four years ago and is
designed "for girls and women who dress for themselves. Cool girls
Georgia was named Elle Australia's Emerging Designer of the Year in
2015 - a testament to her soaring success. Having also caught
the eye of celebrities like Beyonce and her sister, Georgia Alice is a
brand that has the potential to become one of the most recognised
names in the industry.
As a 24 year old tramping around New Zealand, Jeremy
Moon discovered something that would change his life.
A merino grower showed him a prototype fabric he'd developed
from 100% merino wool. This soft, non-itch, lightweight fabric was
nothing like the rough, scratchy wool Jeremy had grown up
Realising the potential for this new type of fabric, which was
not only natural but bio-degradable, Jeremy quit his job and
started the Icebreaker company.
Ten years on and Icebreaker had grown to become New Zealand's
leading outdoor clothing producer and exporter.
The ultimate plan is to have thousands of stores and for
Icebreaker to be a billion dollar brand.
Hailing from the Northland region, Maggie Hewitt is the youngest
person on this list, having only just graduated from Art
The 22 year old has made a big splash in her first year in the
industry, with her brand Maggie Marilyn catching the eye of Lisa
Aiken, fashion giant Net-a-Porter's retail fashion director.
"Finding a designer who can deliver a beautifully edited
collection of must-have pieces with immaculate execution for their
first season, is a very rare occurrence, but Maggie Marilyn has
done just that and at a contemporary price point, too," says
Net-A-Porter's "phenomenal" global sales of Maggie's designs led
to her featuring on Vogue.com sealing the young new designer's
reputation as one of the industry's freshest and most promising
Maggie is also very conscious about the industry's impact on the
environment and the people involved along the chain.
She spent a full year researching the negative effects the
fashion industry has, and as a result is now passionate about her
clothing being made in New Zealand - making sure she knows who
makes it and where the fabrics come from.
"I know I can, hopefully, make positive change."
How we are assisting young designers
We work with small, local business and young designers who are
just starting up, giving them the delicate touch that they would
usually only get with local suppliers.
On top of that, we're also in prime position to help you when
you are ready to expand and grow.
We have a large international
network that makes the complexities of dealing with a global
supply chain so much easier.
When it comes to international sourcing and contacts, local
suppliers are out of their depth and struggle to handle and
co-ordinate the increased complexity and workload.
With our years of experience and expertise in the fashion
industry, we can take you under our wing and guide you to the next
Contact us today if you have
any questions about what we do, or how we can help you with
brand recognition to put your clothing label on the