This year's Fiji Fashion
Week is a special one.
From the 22nd to the 27th May, the event holds its
tenth show, celebrating a decade of fashion in paradise.
History of the event
Starting in 2008, the first Fijian Fashion Week was held in
Denarau. Due to the event being such a success, founder and
Managing Director Ellen Whippy Knight, made the decision to
relocate the event to the capital Suva, and it was at this stage
that the process to turn the event into a truly international
standard Fashion Week began.
In just 10 short years, the
biggest names in the Australian and New Zealand fashion scene are
already actively participating in Fijian Fashion Week.
The event's reputation is growing internationally, with
designers from the United States, China and Europe all expressing
Alongside this, the status of Fijian designers is on the rise,
with 11 designers heading to the Los Angeles Fashion week in
The event has seen many success stories, with younger students
becoming established designers over the past decade. It has also
helped those who were already established in the local industry to
move into the international scene.
Designers continue to choose Fiji Fashion Week as the platform
to launch their brands or latest collections.
What's planned for the week
This year's anniversary is a special celebration of the
achievements of the past decade, from the 450 designers who have
launched a label through the event, through to the fashion shows
held in Australia and America.
There are 36 designers
confirmed for the runway shows over three nights and more than 30
designers in the Student Show and eight in the Children's
One of the highlights of this year's show is the launch of the
Pacific Islands Resort show, which will be one of the largest
gatherings of Pacific designers in the region. It is planned to be
the first in an ongoing showcase of Pacific fashion that will
relocate to Sydney in 2018.
Designers for the inaugural Pacific Islands Resort show are
representing Cook Islands, Tonga, Papua New Guinea, Guam, Fiji, New
Caledonia, Tahiti, Samoa and Solomon Islands.
On Friday night, the Trend Setters show brings the most up to
the minute collections from established and emerging designers onto
the runway. Amongst the highlights will be the first collection
from Robert Vereasaqa who completed his fashion degree in
Laisiasa Davetewalu is also showing his debut collection and we
are showcasing FJFW's youngest designer, Oliver Sinclair. An
exciting entrant from France with a Fiji connection is also
attending and the show will be opened by 2015 Emerging Designer,
The grand finale for the Fijian fashion Week is the Gold Couture
Show and you can expect to see an amazing presentation of
collections ranging from luxe day wear right through to bridal.
This show will feature local and International designers presenting
their current collection on the runway.
With some of the biggest names in fashion displaying their
designs, it's sure to be a spectacular end to the week!
As the biggest event of its kind in the region, Fiji Fashion
Week always brings out the 'who's who' of Pacifica fashion.
The event is open to everyone, with tickets on sale to the
general public. The lead-up to the week is already well underway,
with a special 10th anniversary dinner having taken
The dinner comprised a sumptuous menu lovingly prepared by Chef Lance Seeto,
a fashion show by Hupfeld Hoerder, and live music by Fiji's most famous band The Gang.
FJFW attracts people from all walks of life, and designers
attending this year include: 8 Mountains, Chamorrita
Swimwear, Dane Fabricius, Jade Lloyd Jones, Engeleena,
Robert Kennedy Fiji, and Rachel Fairfax Designs to name but a
Effect on economy
The Fiji Fashion Week contributes to the local economy by
creating employment, career opportunities and tourism, but it goes
much further than that. Every pair of shoes bought is made locally,
every dress stitched in a local factory.
When people attend the event, they take taxi rides, buy
local food and stay in hotels. The effect on the Fijian economy is
enormous, especially when multiplied over 10 years.
This will be the first time a full range of buyers, media,
influencers and educators will be attending, and this makes the
opportunities for our local designers very exciting.
If you are interested in
attending this special 10 year anniversary of Fiji Fashion Week,
buy tickets through the official website here.